As I’m sure you’re all tired of hearing, I, along with many other volunteers participated in the Tryanuary campaign this year, trying to organise events and generally encourage people to visit pubs and try something new. Judging by the levels of engagement on social media and attendance at various events it looks to have been a successful month, and I thought I’d put down a few notes on the campaign, how it was received, and where I think it could go in the future.
From a personal perspective, the Tryanuary efforts this year were a positive thing – not just because of the aim of the campaign, but also because it isn’t designed to aggressively critique the choice of people who have sworn off booze for the month. Its a tricky balance to strike, but publicising events, breweries etc was done in a non-judgemental way, and I didn’t see anyone who was speaking on behalf of the campaign adopting an overly anti-dryanuary stance, which isn’t to say no-one did.
In response to both campaigns, there were also a fair number of ‘Why?’ comments. Aside from the predictable ‘why do we need a campaign for something I do anyway? -missing the point that we’re not aiming our efforts at regular pub goers – there were others which actually raised a number of useful points, for example ‘Why are we seemingly focusing almost exclusively on ‘craft’ breweries and pubs – shouldn’t the campaign encourage patronage across the industry as a whole?’ Which, I kind of agree with – after all, with the high rate of pub closure across the UK, more effort needs to be made to encourage visiting local pubs. If your response to this is, ‘why? My local serves crap beer/has no atmosphere/the staff are unwelcoming’, then without your presence, mentioning what you’d like to see, talking to the management, then nothing will change. It might not change even if you did go more, but its worth trying at least isn’t it?
Through the events that we and others helped organise this month, the best part for me has been meeting other drinkers, brewers and industry staff and chatting about future ideas and plans in great pubs/bars. I would like to see a renewed focus on venues for next year’s campaign as whilst we all want to celebrate our favourite beers and breweries, in order for this to continue to flourish the on-trade needs to recover from a pretty dismal 10-20 years. One common question I saw from pubs and bars was ‘how do we get noticed?’. Given the all pervading nature of Social Media, it almost seems alien to some that the vast majority of premises don’t know how to, or prefer not to, utilise these tools to publicise themselves. I’m not an expert either, but perhaps if you are, then providing informal support and advice in this regard to businesses in your area would be welcomed.
Going forward, I will undoubtedly continue supporting the bars and pubs that I enjoy visiting the most, but my aim this year is to diversify the types of places I drink in, and to encourage people who don’t often bother visiting pubs to come along. Why not start a work pub club, for example? Undoubtedly, some pubs are and will remain, rubbish, but at least get out there and see what’s on offer. All year round!